1. Google Trends
Google Trends lets you see the latest trends, data, and visualizations from Google and find out what’s trending near you right now.
It can give you validation on an idea pretty fast and it is very easy to use.
Simply go to the website and type the keyword or the industry name you are interested in a hit “Enter”.
You can also add other terms so you can compare data.
They also show you an interest by region on a map and also related queries
You can also search by countries, time period, categories and type of search which includes Youtube search.
And as you may know, Youtube is the second-biggest search engine in the world.
So if you are going to start a business, research competitors, create a new campaign or just curious about certain words Google Trends is one awesome tool you can use!
2. Google Keyword Planner
So there are two opinions on the Google Keyword tool there are the people who love it and the people who hate it and think it’s data is misleading.
I will not be telling you what I think I will just tell you how you can use it in the best way possible.
What is the Google Keyword tool?
It’s a feature in Google Adwords which I will be talking about later in this article. It’s located in the “Tools” tab.
It is similar to Google Trends but it gives you actual numbers you can work with.
You can choose one or more keywords, choose the country and the language you want and see approximately how many times your word is searched.
You can see if the competition is “High”, “”Medium” or “Low” and what is the suggested bid for that keyword.
I do not recommend to use only the Google Keyword tool to research your keywords, but it is a great tool, to begin with, to get some kind of idea on volumes.
A cool thing about the keyword tool is that you can export the data and import it somewhere else.
Also, you can start a Google Adwords campaign directly while you research your keywords which I also don’t recommend.
What I recommend is that you check it out and find out if it fits your needs.
Maybe one of the best SEO and SEM tools on the market.
Mainly because you can learn almost everything about your competitors with the Ahrefs Site Explorer.
What it gives you is the opportunity to learn where your competitors get traffic, where they rank for specific keywords in Google Search, how many backlinks and who exactly links to their website and much more.
For instance, you can set “Alerts” so each time a website ranks for a keyword or receives a mention somewhere on the web.
Also with their “Content Explorer”, they give you the opportunity to find the most shared content on the web.
Here you can see the most shared article about iPhone cases with a total of 91k shares.
You can, of course, filter that in many ways.
Another great feature and my favorite is the Keywords Explorer 2.0
It has an enormous database of keywords and you can research keywords in 170 countries.
It shows you accurate search volume data, how many searches are with clicks and how many searches remain without clicks.
Another awesome thing about the keyword tool is that it shows you the keyword difficulty in other words. How hard is to rank for that specific words.
It has a ranking history graph, a very detailed SERP analysis of all the data you need in order to make a plan and a marketing strategy.
Last but not least, thousands of keyword ideas with all the metrics you need to know in order to make your decision easier.
Since I make my decisions based on data I can say that I really like how Ahrefs works.
Here are some updates they made recently.
They increased the crawling speed of our AhrefsBot and the size of their databases (links and keywords).
To demonstrate it in numbers, they launched this regularly updated page https://ahrefs.com/big-data These numbers make Ahrefs so good at competitive analysis (including backlink analysis) and in keyword research.
Also, they launched a brand new Site Audit tool. They are still polishing it but it already gets some enthusiastic reviews. Unlike other tools, it does not just show you website errors and SEO issues and relevant recommendations. It lets you create your own issues and configurations for the site audit. I think it’s really great in the constantly changing environment of today’s SEO.
They also launched their Rank-tracker feature which helps you keep up with the performance of specific keywords with very nice charts and graphs.
4. App Annie
If you are an App developer or a Marketing Manager for a startup that has an App, you need Appannie.
It is the best tool for tracking competitors in almost every app store there is.
Here is a screenshot of how you can use it.
The coolest feature, in my opinion, is the ASO (App Search Optimisation).
What it does is that it shows you where your app is ranking on a specific keyword in Google Play and Apple Store.
Based on that you can edit your titles and descriptions when you upload a new version of your app.
It’s pretty real-time so you can test different text in a matter of days and see what works better for you.